Contobox Display
Pre-Expandable
All Contobox display units begin as IAB standard size. These units can also support dynamic creative, fed data from APIs and even previous consumer interactions to provide personalized messaging.
We require the following sizes be created for all display formats:
| 300×250 | 300×600 | 160×600 |
| 728×90 | 970×250 | 300×250 mobile |
Click here for more information about Contobox pre-expandables, and visual aids.
Contobox EasyTag
We’ve developed a single tag called EasyTag for seamless programmatic delivery of Contobox display campaigns. Allowing you to potentially turn every impression into a consumer engagement.
EasyTag quickly checks a publisher site then serves the appropriate Expandable or Non-Expandable creative.
EasyTag Best Practices Guide
Expandable
With Contobox expandable display we redefined the user experience to create a better place for brands to connect with people, focusing on fluid and intuitive navigation. Our new features increase time spent and interaction rates, driving user immersion and brand engagement.
Download our QuickStart guide to develop your own Expandable unit designs
Click here for specs and wireframes
Requirements:
Pre-expandables Banners
- Either PSD or HTML5 formats
- IAB Standard sizes accepted:
| 300×250 | 300×600 | 160×600 |
| 728×90 | 970×250 | 300×250 mobile |
Expandable Contobox Display Unit
- Final layered asset as PSD/Sketch or INDD Formats
- Logo
- Fonts (TTF/OTF)
- Creative direction
- Brand Guidelines
- Copy deck (Product info, tagline, calls to action, etc)
- Click out URL(s)
If Applicable
- Shoppable Product info: Product name, SKU, retail / page URLs
- Video(s) in MP4 or MOV format
- Store locations in Excel or CSV file format
Click here for specs and wireframes
Non-Expandable
Contobox non-expandable display builds interactive elements, data collection, and advanced analytics into standard IAB banners. Use these ad units to drive maximum brand awareness and collect unique first-party insights from audiences across the web.
Note: To run programmatically, it’s important to have several IAB-approved sizes of your creative.
Click here for specs and wireframes
Requirements:
Pre-expandables Invite Banners
- Either PSD or HTML5 formats
- IAB Standard sizes accepted:
| 300×250 | 300×600 | 160×600 |
| 728×90 | 970×250 | 300×250 mobile |
Non-Expandable Main Creative Area
- IAB Standard Sizes accepted:
| 300×250 | 300×600 | 160×600 |
| 728×90 | 970×250 | Mobile N/A |
- Final layered asset as PSD/Sketch or INDD Formats
- Logo
- Fonts (TTF/OTF)
- Creative direction
- Brand Guidelines
- Copy deck (Product info, tagline, calls to action, etc)
- Click out URL(s)
If Applicable
- Shoppable Product info: Product name, SKU, retail / page URLs
- Video(s) in MP4 or MOV format
- Store locations in Excel or CSV file format
Download our QuickStart guide to develop your own Non-expandable unit designs
Click here for specs and wireframes
Video
Contobox Video can transform a standard video into a fully interactive lean-in experience, and is available in both in-stream (pre-roll) and out-stream formats.
Requirements:
- 15 or 30 second video in 16:9 ratio
- MP4 or MOV formats accepted
- Final layered asset as PSD/Sketch or INDD Formats
- Logo
- Fonts (TTF/OTF)
- Creative direction
- Brand Guidelines
- Copy deck (Product info, tagline, calls to action, etc)
- Click out URL(s)
If Applicable
- Shoppable Product info: Product name, SKU, retail / page URLs
- Store locations in Excel or CSV file format
CTV
Create TV Spots with unique QR Codes that lead to mobile microsites, so you can create more meaningful experiences. Connect TV ad exposure to an individual and enable brands to connect consumer touchpoints.
Requirements:
- Video (in MP4 or MOV format, ratio 16:9, no larger than 10mb)
- CTA: ie “Use Your Phone To Scan and Shop Now”
- Click out URL(s)
- Logo (optional if not already embedded within the video) as seen here
- Fonts (TTF/OTF)
- Creative direction
- Brand Guidelines
- Copy deck (Product info, tagline, calls to action, etc)
Mobile
Ads are the new apps, which is why our expandable, non-expandable (300×250 only), interstitial, and video formats are also available on mobile.
Requirements:
Contobox Mobile – Expandable
- Pre-expandable 300×250 in PSD or HTML5 format
- Final layered asset as PSD/Sketch or INDD Formats
- Logo
- Fonts (TTF/OTF)
- Creative direction
- Brand Guidelines
- Copydeck
Contobox Mobile – Interstitial/Interscroller
- Final layered asset as PSD/Sketch or INDD Formats
- Logo
- Fonts (TTF/OTF)
- Creative direction
- Brand Guidelines
- Copydeck
Contobox Express
Contobox Express provides brands with one scalable, interactive solution, delivering six ad formats that utilize our most popular features in just two days.
Requirements:
Pre-expandables Invite Banners
- Either PSD or HTML5 formats
- IAB Standard sizes accepted:
| 300×250 | 300×600 | 160×600 |
| 728×90 | 970×250 | 300×250 mobile |
Non-Expandable Main Creative Area
- IAB Standard Sizes accepted:
| 300×250 | 300×600 | 160×600 |
| 728×90 | 970×250 | Mobile N/A |
- 15 or 30 second video in 16:9 ratio
- MP4 or MOV formats accepted
- Final layered asset as PSD/Sketch or INDD Formats
- Logo
- Fonts (TTF/OTF)
- Creative direction
- Brand Guidelines
- Copydeck
Contobox Local
Contobox Local provides an easy solution for small to medium businesses (SMBs) to take advantage of interactive advertising.
- All execution includes 3
formats:
- Expandable
- Non-expandable
- Mobile
- 4 day production with no template revisions
- Templated layout and design
Requirements:
Pre-expandables Invite Banners
- Either PSD or HTML5 formats
- IAB Standard sizes accepted:
| 300×250 | 160×600 |
| 728×90 | 300×250 mobile |
Non-Expandable Main Creative Area
- IAB Standard Sizes accepted:
| 300×250 | 160×600 |
| 728×90 | 300×250 mobile |
- 15 or 30 second video in 16:9 ratio
- MP4 or MOV formats accepted
- Final layered asset as PSD/Sketch or INDD Formats
- Logo
- Fonts (TTF/OTF)
- Creative direction
- Brand Guidelines
- Copydeck
Click here for specs and wireframes
Best Practices
Whether you’re creating your first Contobox campaign, or your 100th, we’ve got you covered to make the most out of your engagement campaigns, and dynamic creative campaigns for maximum user engagement.
Engagement Best Practices Guide
Dynamic Retargeting Best Practices Guide
IAB LEAN Ads and Coalition for Better Ads
Contobox is committed to providing great customer experiences in online advertising and is fully compliant with the guidelines provided by IAB Tech Lab’s LEAN Principles and the Coalition for Better Ads. All of our ad formats adhere to AdChoice principles for Online Behavioural Advertising, are delivered over HTTPS protocols, and support:
- A lower number of HTTP requests
- Small file weight for initial, subload, and user-initiated load
- Optimized CPU load
- Compressed files with gzip
- Asynchronous scripts loading
- User-initiated sound in autoplay videos
- User-initiated expansion*
*Contobox ads can support two types of user-initiated expansion, depending on the publisher’s requirements: Expansion on click or swipe actions, compliant with the LEAN Ads guidelines, and expansion on three-second rollover, compliant with the Coalition for Better Ads guidelines.